Leaders
Organisations
Speakers
Sessions
is transforming
HR
Experience what works.
AI is moving from possibility to practice.
For business & HR leaders, the opportunity is to understand where AI can create real value, how work and talent practices need to be redesigned, and how to move from experimentation to impactful implementation.
SHRM MENA Annual Conference & Expo 2026 brings this opportunity to life through the Regions' First HR + AI Lab, a large-scale executive experience focused on real-world applications across HR, talent and work.
The Experiential Heart of SHRM MENA'26
It combines the scale of flagship annual event along side marquee speakers, an executive
audience, global perspectives and a powerful experiential Expo.
WATCH
Get the perspective
Main-stage keynotes, executive viewpoints, real case studies, demonstrations and debates
EXPLORE
Get close to the application
Prompt Clinics, AI Surgery, AI Office Hours, live demonstrations and expert conversations.
BUILD
Turn an HR challenge into an AI solution
Follow a structured path, work through a Capstone challenge, and test thinking and build your own AI HR Blueprint.
Choose your
Challenge
Find Your Solutions
X HIRE
Relevant talent acquisition
Explore how AI can transform the way organisations identify, assess, engage and hire talent.
X GROW
Redesign talent development
Explore how AI can reshape learning,
skills, capability building and
employee growth.
X LEAD
Reimagine talent management
Explore how AI can strengthen talent decisions, performance, mobility and people leadership.
Turn Potential
Into HR Impact
Designed to move progressively from
understanding AI to applying it.
DAY 1
Understand & Design
Discover
What's changing?
Understand the forces reshaping
HR work and talent.
Decode
What can AI actually do?
Separate real capability from hype
and explore relevent HR applications.
Design
What should HR redesign?
Identify where AI can create
meaningful value in your chosen
challenge.
DAY 2
Build & Implement
Build
Create the solution.
Turn your challenge into an AI-enabled use case and workflow
Test
Challenge and refine it.
Pressure-test your thinking with peers, practitioners and subject matter experts.
Deploy
Plan what comes next
Turn your solution into a clear path forward.
- Discover
- Decode
- Design
- Build
- Test
- Deploy
From Insight to Action
The 
introduces formats designed to create participation, challenge
thinking and bring AI closer to the problems organisations are trying to solve.
LEADERSHIP LENS
One leader. One perspective.
Five defining questions.
PROMPT BATTLE
One HR problem. Two approaches.
You decide.
IDEA EXCHANGE
Where business and HR challenge
each other's thinking.
CROSSROADS
Build together.
CASE STUDY LIVE
Go inside a real AI transformation.
AI-SPEED CONSULTING
Bring your question to an expert.
Prompt Clinics | AI Surgery | AI Office Hours | Live AI Demonstrations
Speakers
Guest of Honor
H.E. Ohood bint Khalfan Al Roumi
Minister of State for Government Development and the Future, Chairwoman of the Federal Authority for Government Human Resources
Key Speakers
Betty Thompson
Chair, SHRM Board of Directors
Achal Khanna
CEO
SHRM MENA & APAC
Shiv
Operating Partner
Advent Private Equity
Dina Kadry
Senior Vice President and Chief People Officer for International Beverages at PepsiCo
Alain Bejjani
Former CEO, Majid Al Futtaim, Member, Atlantic Council’s International BoardInvestor, Author & Global Thought Leader
James Atkinson
Vice President, Thought Leadership
SHRM
Anja Petrovski
Chief People Officer
Al Nabooda Automobiles
Registration
Conference: 16th & 17th December
Pre-Conference Masterclasses (2): 15th December
SHRM PMQ License
Access to: EXPO and Seminars 16th & 17th December
Access to: SHRM MENA Star Awards Ceremony 17th December
Standard Price
Early-Bird (Valid till 31st October 2026)
Super Early-Bird (Valid till 15th September 2026) Sold Out
Platinum
Conference: 16th & 17th December
Pre-Conference Masterclasses (2): 15th December
SHRM PMQ License
Access to: EXPO and Seminars 16th & 17th December
Access to: SHRM MENA Star Awards Ceremony 17th December
Standard Price
$4,000
Early-Bird (Valid till 31st October 2026)
$3500
Super Early-Bird (Valid till 15th September 2026)
$3000
Gold
Conference: 16th & 17th December
Pre-Conference Masterclasses (2): 15th December
SHRM PMQ License
Access to: EXPO and Seminars 16th & 17th December
Access to: SHRM MENA Star Awards Ceremony 17th December
Standard Price
$3,500
Early-Bird (Valid till 31st October 2026)
$3000
Super Early-Bird (Valid till 15th September 2026)
$2650
Silver
Conference: 16th & 17th December
Pre-Conference Masterclasses (2): 15th December
SHRM PMQ License
Access to: EXPO and Seminars 16th & 17th December
Access to: SHRM MENA Star Awards Ceremony 17th December
Standard Price
$2,500
Early-Bird (Valid till 31st October 2026)
$2250
Super Early-Bird (Valid till 15th September 2026)
$1850
The EXPO'26
Gets an Upgrade
DEMONSTRATE
Show your technology in action.
Bring your education to solution
and workplace is one word.
CONNECT
Meet the people making the decisions.
Engage with senior HR, talent, technology and business leaders exploring AI for their organisations.
INFLUENCE
Bring your expertise into the conversation.
Contribute to conversations around AI applications, workflows, governance and implementation.
BUILD CREDIBILITY
Be part of the solution.
Position your organisation alongside the workforce and talent challenges leaders are actively addressing.
GROW
Turn conversations into opportunity.
Build relationships that can develop into deeper engagements, pilots, partnerships and future business.
As Covered By the Media
Press Coverage - 2025
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